#Marketing multiple choice questions pdf#

Promotional materials that match and coordinateġ9. To have potential customers recognize your logo and marketing materialsĬ. The main objective of branding is which of the following?Ī. Having at least 500 words of text per pageġ8. The best way to improve search engine ranking is withĬ. The number of search engine sites a website is submitted toġ7. The number of links coming into your websiteĭ. Evaluating each page of a website for designĬ. On page search engine optimization refers toī.

#Marketing multiple choice questions pdf#

Invite potential clients to visit your websiteĪns: C DIGITAL MARKETING Objective Questions Pdf Free Download::ġ6. Offer a lot of helpful and free informationĭ. To collect as many contacts as possibleĬ. To advertise your company, services, and productsī. The best way to promote a business with social media isĪ. Having contact information on every pageġ5. Describing the services your company providesĭ. Of the following website functions, which is the most important?ī. In a market where there are transactional relationships where technology will not feature in the development of these relationships, this is known as a _ relationship.ġ4. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a _ relationship.ġ3. What of the following is production related procurement?ġ2. One aim of e-procurement is to increase savings by bulk buying of items:ġ1. vertical and horizontal e-marketplace.ġ0. A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a:Ī. A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a:ĭ. Google AdWords pay per click sponsored link advertisingĨ. Google Search application providing online website search services for website ownersĭ. _ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer’s website.Ī. Google Search application providing online website services for website ownersħ. Google AdWords pay per click sponsored link advertisingī. _ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos.Ī. Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing).Ħ. The _ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels.ĥ. The _ goal of a business-to-business website involves an interactive dialogue with a virtual salesperson.Ĥ. different navigation options appealing to different members of the audienceģ. different feature stories appealing to different members of the audienceĭ. questions on a form inquiring about the status of the business in the purchase decision processĬ. content referencing the needs of companies of different sizesī. A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through _.Ī. questions on a form inquiring about the status of the business in the purchase decision processĢ.

different navigation options appealing to different members of the audienceĭ. content referencing the needs of companies of different sizesĬ. different feature stories appealing to different members of the audienceī. Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through _.Ī. Digital Marketing Multiple Choice Questions:-ġ.